Roye creates high impact content for brands seeking an authentic connection with the next generation consumer. He's the former Creative Director at MTV World, where he conceived and executed integrated marketing initiatives for leading brands. Highlights include The Music Experiment campaign for Intel, which won the 2013 Shorty Award for Best Use of Social Media and a CLIO for best Music Integrated Campaign, as well as the Cover the World series for Chevrolet, which was nominated for a Webby Award. Roye led celebrated campaigns for AT&T, MTV, Comedy Central, and VH1. At Fictionless, he continues to create powerful experiential media.